THE POWER OF HABIT: Why we do what we do and how to change it.
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The Power of Habit ...why we do what we do and how to change it.

Scientists have discovered the secret of healthy permanent weight loss – and it’s got nothing to do with dieting! People are over-weight because they are imprisoned by their bad habits. The fatter someone is, the more habits they have.

Charles Duhigg award-winning New York Times business reporter has written a new book: The Power of Habit …why we do what we do and how to change it. The book examines the specific ways in which people are learning to radically manipulate habits –either their own or those of other people and confirms that once we understand how habits really work, and how change occurs, we can develop new habits or get rid of old ones with the same basic tools. This discovery will inspire people to re-think many aspects of their daily lives.

Duhigg will explore why some people, companies, and communities never achieve real transformation, while others remake themselves almost overnight. He will share the key to conquering our most stubborn vices. We will learn that transforming a habit – or a life – isn’t necessarily easy or quick. It isn’t always simple. But it is possible.

An article adapted from his new book ‘The Power of Habit: Why We Do What We Do in Life and Business.’ was recently featured on the front cover of the New York Times Magazine

‘By the time we reach adulthood, we are driven as much by habit as by anything else, and there is infinity of habits in us. They do not merely rule us; they inhibit us and make fools of us.’ –Warren Bennis

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Join us for this high-spirited intellectual adventure story, with one of our most perceptive and voraciously inquisitive journalists, as he explains how this new science of habit formation can teach us about how we live, work, spend, learn and succeed.

CHARLES DUHIGG is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS’s NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, Duhigg lives in Brooklyn with his wife and son.

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Charles will be available to sign his book following the conversation. Books will be available for purchase at the event.

“Genius…means little more that the faculty of perceiving in an unhabitual way.” – William James

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