64 Shots: Leadership in a Crazy World
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64 Shots: Leadership In A Crazy World

We are beyond excited and thrilled to have creative business leader and iconoclast, Kevin Roberts, Chairman of advertising giant Saatchi & Saatchi (a company that works with more than half of the biggest 50 advertisers in the world) back at The Academi of Life. If you are a leader under enormous pressure, totally committed, intensely driven, highly intelligent and at times utterly miserable, don't miss this conversation... come CONNECT and be INSPIRED by Kevin Roberts.

He has written a new book 64 Shots: Leadership in a Crazy World a collection of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of Kevin Roberts and from his new role as “Head Coach” for a team of about 45,000 employees. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the groundbreaking idea and book Lovemarks - is recognized as one of today's most uncompromisingly-positive and inspirational leaders.

In 64 Shots, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 16X4 stripped down, straight-forward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights about winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts' experience, story, brio, provocation and direction.

The language is extreme, brimming with the irrepressible attitude and provocation that fueled Roberts' meteoric career. While there is a sequence, the 64 shots are stand-alone signposts towards living an enterprising and winning life. Anyone can dip into the book anywhere and find value.

64 Shots - will you take them? As the musical Hamilton reminds us – “don’t throw away your shot.” So if you want a real ‘shot’ at leadership and life –don’t miss this provocative and inspiring conversation. Each attendee will get a signed First Edition copy of the book.

Early bird special of $89.00 until 5/30/16. After 5/30/16 price is $119.

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Kevin Roberts has an international reputation for an uncompromisingly positive and inspirational leadership style. He is Chairman of Saatchi & Saatchi, one of the world’s leading creative companies, and Head Coach of Publicis Groupe, the global communications company.

Born and educated in Lancaster in the north of England, Kevin started work in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he was appointed CEO of Pepsi-Cola Middle East; and was then Pepsi’s CEO in Canada. Between 1997 and 2014 he was CEO Worldwide of Saatchi & Saatchi. His business books include the groundbreaking Lovemarks: The Future Beyond Brands, published in 18 languages, alongside further books on the power of emotional connections in business, and peak performance in sports.

An Honorary Professor in leadership, innovation, and creativity at universities in England, Canada, and New Zealand, Kevin advises national organizations and global brands across commerce, media, and sport.

Kevin is an acclaimed conference speaker in over 60 countries. One reviewer commented that “Kevin Roberts was arguably more entertain- ing and more informative than any other speaker, speaking about any subject, anywhere. During the hour of his speech, there was nowhere else in the world that I would have rather been than in his audience.”

Kevin lives in New York and Carefree Arizona USA, Auckland New Zealand, where he is a citizen, and Grasmere in England’s Lake District.

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The conversation will be moderated by Alexis Glick, former television business anchor and Vice President of Fox Business News. She was an Executive Director at Morgan Stanley and began her career at Goldman Sachs. She is currently the CEO of GENYOUth. Glick is a graduate of Columbia College with a degree in political science.

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Each attendee gets a first edition copy of the book.

“Leadership resists change because it’s about human nature. Leaders take people to a better place.” Leaders know themselves and understand others.”  

“If you are an entrepreneur, you are in the action business. You are trying to sell people, move people, spend, pay, decide! There is no time for rational thinking. Make the big decisions with your heart, the little ones with your head.”

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